More than 50 shamrock designs were considered as part of the brand refresh process. Aer lingus In 2019 ABC INTERNATIONAL was awarded to design, manufacture and certify under EASA standards the new Aer Lingus branding elements on board of their A321neo and A330 fleet. We have evolved from an Irish airline that flies internationally to an international airline that is proud to be Irish. Passengers will see four shamrocks on the new livery: the first is within the new logo, the second sits on the tailfin, a third welcomes guests at the door, and a final one on the wingtip. 'I'm delighted to present our brand refresh, which comes 20 years after Aer Lingus last invested in new brand livery, and reflects our position as a modern airline. The changeover is set to be completed by 2021.Ī restyled shamrock logo sees it tilted 'to symbolise dynamism and speed' - with heart-shaped leaves 'reflecting the warmth and hospitality of the brand.' A new-look Aer Lingus plane is pictured above the Aran Islands | Image: Aer Lingus/Frank Grealish The brand refresh is being rolled out across all brand platforms, with a new website design and app design. Here's how it compares to its old logo (on the right). I had so much affinity for that distinctive green look, but I can't deny the redesign is fresh and appealing /XNRdkyssZuĪer Lingus has unveiled its new logo (on the left). During the ceremony in hanger six at Dublin Airport, chief executive.

Aer Lingus, Ireland's main airline, just announced a brand refresh. Aer Lingus has unveiled its new livery and brand during a green-carpet event in Dublin.

While you might have been fixated on the Slack rebrand, there's another one that just dropped. Love the design on the tail but the rest of the fuesalage is bland, a missed opportunity to showcase the Aer Lingus brand and differentiate yourself from the competition. It helps customers understand what you do, who you are and what you value. But they can be so much more A good logo is the cornerstone of your brand. The six Nations Champions aircraft will never be the same again. At the very basic level, logos are symbols made up of text and images that help us identify brands we like. Very Bland for Aer Lingus would have preferred them to maintain their current Livery with perhaps a different touch don't know why airlines are going all plain and simple these days Reaction to the new colours appeared mixed online: The Irish airline has said a teal undercarriage means it will be 'instantly recognisable' to those on the ground. The body of the new-look aircraft will be white with a teal-coloured tail and engines. Graphis Design Annual, 2020: Gold Branding GOOD Design Award, 2019.

Aer lingus branding